Renata Kasimova

User research with US-based and English-speaking audiences, using both qualitative and quantitative methods.

• 20+ interviews with dev teams and independent developers at Uploadcare, a file-infra SaaS in the same audience class as Chainstack
• Cust-dev with non-tech US-based SMB owners (freelance)
• Usability testing for a mobile app in the real-estate vertical (freelance)

Hands-on operator across paid channels in B2C and B2B, with a working view of when paid is the right primary lever and when it's a layer on top of something else.

• At MEL Science: $50K/mo solo on Google, Pinterest, Reddit. CAC −12%, CTR +18% via systematic A/B and creative cycles.
• Earlier at MEL: helped consolidate up to $1.5M/mo cross-channel, with +15% forecast accuracy.
• At Uploadcare: ran experiments across Google, Reddit, Quora, Carbon Ads, LinkedIn on smaller budgets. The takeaway: for a developer audience, paid works as a layer on top of content and education, not as a standalone acquisition channel.

Daily LLM use across product, marketing, and design work. New tools earn a place in my workflow when they ship better outcomes than the previous setup.

• Claude Code with MCP Figma on a current product-design project, building a design system and prototypes that convert directly into frontend code.
• n8n agentic content generation on a previous project. The pipeline shipped social posts; the project is closed, and today I'd architect it differently with current models.
• This page itself is one of those collaborations, built in Cowork over a few iterations.

I like making data make sense. For a developer audience, web analytics is always partly broken (adblockers, multi-context, multi-account), so making sense often means modeled rather than measured.

• Cohort-based unit economics at Uploadcare, contributing to the company's acquisition by Tiugo.
• GA4, Mixpanel, Tableau hands-on. Will write SQL directly when the dashboard isn't telling the full story.
• From research chemistry: "model the noise, don't pretend it's signal" is a habit that travels well into analytics work.

Stronger on structure than on prose, which is why AI fits naturally into my writing workflow. I hand it the structure and the facts, and it does the writing.

• UX copy for B2B SaaS landings and dashboards, written directly.
• Email sequences end-to-end, both content and the flow setup.
• Led blog content production: sourcing freelancers, running editorial, posting.

Comfortable on low-code platforms, and able to dig into a custom PHP file in WordPress when needed. This page is a recent example, built in Cowork and hosted on Vercel.

• Hands-on WordPress maintenance and publishing.
• CRO work in Figma, with basic design judgment.
• HTML, CSS, and JS at the level you see in this page. PHP is on the week-one ramp-up list.